jẹká jẹun — full sitemap & page plan
The complete site structure for jekajeun.com: an informative, immersive and conversion-led home for London’s Nigerian food and culture tour, built to turn visitors into tour bookings, corporate enquiries and newsletter subscribers.
What the site has to do
Every page is designed around three commercial jobs and a clear hierarchy of audiences, led by high-value corporate and private groups, without losing the warmth that makes the public tour sell.
Drive tour bookings
Move first-time and returning guests from story to a confirmed Saturday booking on Humanitix, with a persistent booking call to action on every page.
Generate corporate enquiries
Convert companies looking for team away-days, client entertainment and cultural or heritage-month experiences into qualified enquiries through a dedicated funnel and Contact Form 7.
Grow the owned audience
Capture emails to Mailchimp with a genuine reason to join, then nurture toward bookings, private hire and seasonal editions.
Primary audience
Corporations. Team socials, onboarding, client hosting, DEI and heritage-month programming that needs to feel considered, organised and culturally rich.
Secondary audiences
Private groups and celebrations, London visitors and residents, food enthusiasts, and the Nigerian diaspora seeking recognition and pride.
Core message
A culture-infused food tour: a taste of Nigeria’s culture rooted in flavoursome food, immersive experiences and an engaging exploration of Peckham’s landmarks, shaped by West African and predominantly Yoruba heritage.
How people move through the site
A compact primary menu with two grouped dropdowns keeps depth without clutter. A booking call to action and Contact sit in the utility area on every page, with a sticky booking bar and WhatsApp button on mobile.
Persistent conversion furniture
Header: See dates & book (primary) + Contact. Mobile: sticky bottom bar with Book and WhatsApp us. Every page footer: newsletter sign-up, quick links, Terms and Privacy. In-body: contextual booking and enquiry prompts closed with a single, clear action.
The site at a glance
Grouped by role. Primary and corporate pages carry the commercial weight; landing pages capture search and campaign traffic; the journal builds authority and SEO; trust and legal pages remove friction.
- Home
/ - The Tour
/the-tour - What You’ll Taste
/what-youll-taste - Meet Your Hosts
/hosts - Our Peckham
/our-peckham - Dates & Book
/book - About
/about - FAQs
/faqs - Contact
/contact
- Corporate Experiences
/corporate - Private & Celebrations
/private-groups - Gift Vouchers
/gift-vouchers
- Nigerian Food Tour London
/nigerian-food-tour-london - Things to Do in Peckham
/things-to-do-in-peckham - Corporate Food Experiences
/corporate-food-experience-london - Nigerian Independence Day
/nigerian-independence-day
- Reviews & Press
/reviews - The Makers
/the-makers - Accessibility
/accessibility
- The Journal · single rolling page
/journal
- Terms & Conditions
/terms - Privacy Policy
/privacy - Cookie Policy
/cookies - 404 · Search · Thank-you
/…
Every page, and what it does
Each page has one job, a defined set of sections, a primary call to action, an SEO focus and a YOOtheme layout. Booking actions point to Humanitix with campaign tracking; enquiries use Contact Form 7; sign-ups use Mailchimp.
A · Core experience
//the-tour/what-youll-taste/hosts/our-peckham/book/about/faqs/contactB · Corporate & groups (priority funnel)
/corporate/private-groups/gift-vouchersC · Conversion landing pages
/nigerian-food-tour-london/things-to-do-in-peckham/corporate-food-experience-london/nigerian-independence-dayD · Trust & discovery
/reviews/the-makers/accessibilityE · The Journal
/journalF · Legal & system
/terms/privacy/cookies/…Three journeys, three tools
Each commercial job has a dedicated path and a measurable end point, so marketing spend can be attributed to the page and audience that produced it.
| Journey | Path | Tool | Success event |
|---|---|---|---|
| Book a tour | Any page → Dates & Book → Humanitix checkout | Humanitix (UTM-tagged deep links) | begin_checkout → complete_booking |
| Corporate / private enquiry | Corporate or Private page → topic form → thank-you | Contact Form 7 + email routing | corporate_enquiry / private_enquiry |
| Newsletter | Footer & journal → sign-up → welcome sequence | Mailchimp (double opt-in) | email_signup |
| General contact | Contact page → CF7 → thank-you | Contact Form 7 | contact_submit |
Corporate lead funnel (priority)
Corporate search and referrals land on /corporate or the corporate landing page, read the use cases and proof, then submit a structured CF7 proposal request (company, headcount, date window, occasion, dietary, budget). The enquiry routes to a dedicated inbox, fires a corporate_enquiry event, and a follow-up sequence keeps it warm.
How we build it on YOOtheme
Design system
One shared brand stylesheet and YOOtheme style settings: the palette, Inter type scale, buttons and section patterns already established, reused as YOOtheme sections and saved layouts.
Accessibility
WCAG-minded throughout: verified colour contrast, keyboard focus states, semantic headings, alt text, and honest access information rather than blanket claims.
Performance
Optimised WebP imagery, lazy loading, minimal plugins, caching and a lean YOOtheme build for fast Core Web Vitals on mobile, where most visitors arrive.
SEO foundations
Clean slugs, one H1 per page, metadata, internal linking from journal to money pages, and schema for LocalBusiness, Event, FAQ and Review.
Tracking
GA4 with the event set above, plus consent-aware tags so booking, enquiry and sign-up can be attributed to source and campaign.
Integrations
Humanitix for booking, Contact Form 7 for enquiries with spam protection, Mailchimp for the list, and a cookie-consent banner tied to the cookie policy.
Suggested build phases
Foundations
Confirm canonical name and Yoruba spelling, finalise brand system in YOOtheme, standardise duration and policies, set the Humanitix booking flow, connect analytics and Mailchimp.
Conversion core
Home, The Tour, What You’ll Taste, Meet Your Hosts, Our Peckham, Dates & Book, About, FAQs, Contact, plus Terms, Privacy and Cookies. Booking, CF7 and newsletter live.
Corporate & growth
Corporate Experiences, Private & Celebrations, Gift Vouchers, the four landing pages, Reviews, The Makers and Accessibility. Corporate enquiry funnel and campaign tracking.
Authority & expansion
Journal launch as a single rolling page of team events and stories, seasonal campaigns (Nigerian Independence Day), partner and press content, and ongoing SEO.
Where the supplied imagery lives
| Image | Best used on |
|---|---|
| Food-event-peckham · competition-winners · meeting | Home hero, Corporate, Reviews — people-led group energy |
| mr-efosa-at-bar · jekajeun-tour-guide-mr-efosa | Meet Your Hosts, About — host portraits |
| roasted-corn · puff-puff · nigerian-soup · agege-bread-ewa-beans | What You’ll Taste, The Tour — dish cards |
| drinking-coconut · drinking-coconut-water | What You’ll Taste — drinks section |
| jekajeun-passport · branded-goody-bags · goodie-bag | The Tour, Corporate, Gift Vouchers — branded touches |